BERKLEY MAGIC SWIMMER SALTWATER 7 1/2"

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for game fish to resist. Available in hard or soft versions, the Magic Swimmer is all about the tapered nose and humpbacked head which slices through the water, making turbulence first on one side, then the other. All models (Floating, Sinking and Fast Sinking) are stable swimmers and equally effective whether cast or trolled.

Overview & Specs

• Design & Build-The Magic Swimmer features a signature tapered nose and humpbacked head, designed to slice through water and create alternating turbulence, enhancing its lifelike swimming motion .

• Jointed MotionConstructed with two ultra-durable joints, it achieves a wide “S-motion” on retrieve. The robust build is tailored to handle aggressive strikes from larger predators .

• Size & Weight (7½")

  • Length: 7.5 in

  • Weight: approximately 3 3/8 oz .

• Hooking System-Equipped with premium Berkley Fusion 19 treble hooks, known for their sharpness and strength, specially matched to the bait’s buoyancy and size .

• Variants Available-Offered in Floating, Sinking, and Fast-Sinking models, catering to different fishing depths and strategies .

Performance & Angler Feedback

• Component Quality its got structural integrity, the split rings are exceptionally tough—practically requiring pliers to open—reflecting its durability for saltwater use .

• Retrieval VersatilityThe bait swim is natural-looking across retrieve styles—effective when cranked steadily or jerked and paused, making it adaptable for various conditions .

• Visual Appeal & Color OptionsOffers a wide palette of colors. For clearer water, shiny finishes excel under sunny skies, while matte options work better on overcast days .

  
  

Where it Excels:

Strengths	Notes
Impressive realism & action	Natural swimming motion due to jointed design and buoyancy control.
Durability	Built for aggressive strikes—with robust joints and tough hardware.
High-quality hooks	Fusion 19 trebles enhance hooking reliability.
Versatile options	Multiple sink rates and sizes for varied fishing scenarios.
Aesthetic versatility	Extensive color range for changing water/light clarity.

Points to consider: In murky water or muddy rivers, its appeal might be reduced—best suited for clearer water conditions.

Final Verdict

If you're targeting saltwater gamefish or schooling pelagics and prefer lures for clear to moderately clear water, the 7½" Magic Swimmer is a stellar choice:

• Pros: Realistic movement, strong build, versatile retrieve options, and effective color choices.

• Cons: May underperform in muddy or highly stained water—contrast colors or alternative lures might perform better there.

Whether casting or trolling, this bait offers a killer combo of action, durability, and striking versatility. Try this one—chances are, you’ll stock up for more.

Shop BERKLEY MAGIC SWIMMER SALTWATER 7 1/2"