Review: Small Lure Company Bullit 150 Series

For fishermen who appreciate finely crafted, high-performance lures, the Small Lure Company Bullit 150 Series stands out as a premium twitchbait designed for versatility and realism. Built with a focus on mimicking small baitfish and delivering dynamic action in the water, this lure has earned attention among both inshore and offshore anglers targeting aggressive predators.

Design and Construction

The Bullit series is a handcrafted lure, built and tested across demanding fisheries worldwide. Each lure is carefully cast, sanded, and painted before being fitted with saltwater-grade hardware. This attention to detail shows immediately in the lure’s finish and durability.

One of the standout features is the abalone shell insert, which produces a natural shimmering effect that flashes through the water column as the lure moves. This reflective element creates subtle color changes that closely resemble fleeing baitfish.

The Bullit also comes pre-rigged with corrosion-resistant hooks and split rings, making it ready to fish straight out of the package.

Action in the Water

Where the Bullit truly shines is its unique action profile. Unlike traditional metal jigs, it features a slower sink rate, allowing anglers to work the lure within the strike zone longer.

With the right retrieve, the lure produces several enticing behaviors:

• Rhythmic twitch and pause: creates a zig-zagging, wounded baitfish motion.

• Fast surface retrieve: causes the lure to dart erratically along the surface.

• Long pause: triggers a wobbling, fluttering sink that flashes the abalone shell.

This versatility allows anglers to experiment with different retrieves depending on fish activity and water conditions.

Baitfish Imitation

The Bullit series was designed to replicate smaller forage species such as anchovies, silversides, and scads, which are staple prey for many predatory fish.

Because of its profile and action, the lure works particularly well when predators are feeding on smaller bait. It can trigger strikes from species such as:

• Striped bass

• False albacore

• Bonito

• Spanish mackerel

• Tuna and other pelagics

The natural color patterns—including herring, sardine, bunker/pogie, and pearl—further enhance the realism.

Casting and Versatility

The Bullit’s dense, streamlined design allows it to cast exceptionally well for its size, making it useful for:

• Surfcasting

• Boat fishing

• Shoreline structure fishing

Because it can be worked from the surface down through the water column, it’s effective in a wide range of situations—from chasing blitzing fish to probing deeper feeding zones.

Pros

• Excellent baitfish imitation

• Highly versatile retrieve styles

• Durable handcrafted construction

• Strong saltwater hardware

• Effective flash from abalone shell

The Small Lure Company Bullit 150 Series is a thoughtfully engineered lure that rewards anglers who enjoy working a bait actively. Its realistic profile, dynamic action, and premium construction make it particularly effective when predators are focused on small forage.

While it may cost more than standard factory lures, the Bullit delivers performance and craftsmanship that many serious anglers will appreciate—especially when fish are pressured or feeding selectively.

If you’re targeting aggressive pelagic or inshore predators and want a versatile twitchbait capable of multiple presentations, the Bullit 150 Series is a standout addition to any tackle box.

SHOP SMALL LURE COMPANY BULLIT 150 SERIES